中国职业体育市场治理复杂性及其应对

中国职业体育市场治理复杂性及其应对

　　作者：张兵 盐城师范学院体育学院

　　全文下载：kx1810张兵.pdf

　　摘要：顺应新时代体育强国建设要求，促进中国职业体育发展需要把握其当前态势。以市场治理为切入点，研究职业体育市场运行样态，发现当前中国职业体育不仅需发展与治理同步推进，还需应对全球化影响，目前职业体育发展呈现市场不完善与过度市场化并存、市场竞争与身份权利竞争共生的复杂局面，在一定程度上压缩了市场治理可选择的空间，促使不确定性增多。应对这一局面，需从市场治理的逻辑选择、理念体系及模式选择上入手，回归以满足社会大众需要的发展逻辑，走中国特色职业体育发展道路。

　　关键字：职业体育；市场治理；复杂性；应对

　　Abstract：It is necessary to grasp the current situation of professional sports development in China to comply with the requirement of building sports power in the new era. Taking market governance as the breakthrough point, this paper deeply studies the running state of the professional sports market, and finds that the current professional sports in China show as the complex process about the development, the governance, the globalization, and not only with the market imperfect and excessive market coexistence, but also with the market competition and the identity rights. Therefore, we have the less market governance choice space, and with the increased uncertainty. In order to deal with this situation, we should make clear the market governance logic, concept system and mode selection, return to the development needs of the public, and take the road of professional sports development with Chinese characteristics.

　　Keyword：professional sports; market governance; complexity; countermeasure

　　Complexity of China's Professional Sports Market Governance and Its Countermeasures